Can you believe it? The bigger and better Special Report Club is here. So to kick off the big day I’m having a contest! I have some great prizes to give away. And to make this contest even bigger and better I am giving away not 1 but 3 prizes. How exciting is that?

First, I want to tell you about all the great new things you can get at the Special Report Club besides a 2000+ word PLR special report: Read more »

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Filed under: Contests, SRCcontest | 6 Comments »

Techniques for traffic conversion are well known in the Internet marketing community, but most that are used are basic. They work well, but not spectacularly. What you need is to find a new twist on traffic conversion.

Perhaps what you need isn’t something different, but a different approach. You might find that taking an unexpected route is just what your site needs to increase buyer response.

Replace “want” with “fear.” Sure it’s great that a viewer wants your product, but desire isn’t as strong as fear. Make your sales copy emphasize the scarcity of the product and how terrible it would be to miss out.

“You can spend hours trying to make those purchased templates look like a custom website but you’re stuck with a few colors and choices. Meanwhile, marketers with XYZ Web Page Super Package are up and running in an hour with the look of expensive graphics.”

Now the reader pictures the competition making money while he’s still fighting with fonts. That’s fear – fear of being left out.

Long sales copy works only if it’s not boring.  In an effort to create the typical long sales letter, inexperienced writers just repeat the same information with little variation. This isn’t the time to “do it yourself.”

Professional writers know how to get that same information across in fresh ways so that each section of the sales letter is familiar, yet not repetitious. If you don’t have the skill do to that, then hire a professional copywriter. What you pay for a good sales letter is a direct investment in traffic conversion. Consider it a one-time expense for endless traffic conversion opportunities.

Raise the price. But wait, if sales are falling, why would charging more be better? You may have under-priced your product, which gives it a lower value in the viewer’s perspective. Add another section or package with a second information product.

Change the cover design. Add new delivery options so that a buyer can choose eBook, CD or MP3 audio product formats. These small changes give you a reason to bump up the price. And don’t get chicken by going from $9.95 to $12.95. Take the price up to $17 or $27 and hype the promotion.  You can do a limited time discount - “Order now to get the product for $12.95 because in 48 hours, the price goes to $17!”

Make a Limited Time Offer.  Create urgency by offering a one time purchase to a limited number of buyers for a short time. This plays to fear (“what if I miss it”) and scarcity (“I want it before someone else gets it”).

Then take it off the market at the end of the offer. Nothing discredits you more than repeated “limited time” runs. Remove the product, make a few changes or updates and add something else to the package. Then - and only then - can you bring back the product without losing face and buyers.

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Every website is need of great content for marketing purposes or to help build rapport with your potential customers; by providing them with informative material. The decision as to where you get that content is always a tough one to tackle. If you have the time and the talent, writing the material yourself is always the best route to take; but, unfortunately, that’s not always the case.

To find content for your site, you could choose to hire a ghostwriter to create it for you, or purchase private label rights reports. Both are excellent options for any site; but if you only need to choose one, which one is best for your needs? Let’s explore the advantages and the disadvantages that both of these options provides for you.

Hiring a ghostwriter means you could receive high quality content that’s unique to others available on the net written on the same subject. You can also have the reports written to your specifications; personalizing the content to suit your needs.

The downsides to choosing this option are that you have a huge list of ghostwriters to select one from and the cost of getting a report written could be too much for your budget. Hiring a ghostwriter can be a risky task to take on as you don’t know if the one you end up with is going to give you content that’s worth the money you fork over for. In some cases, you may end up with less than average work that will need to be redone.

Ghostwriters also don’t come cheap. Those who specialize in report writing will more than likely charge an exceptional amount for one that’s done the way you request. The high quality content is nice to see for your site, but it can stretch a budget too far for your business.

Purchasing private label rights reports is another option to choose. These reports are ones that are already written for you on a particular topic. You can buy them as they are and change them around a bit to suit your needs. Private label rights reports are almost always cheaper, and once money has exchanged hands, so to speak, your name can go on the reports; so they’re much like having a ghostwriter create them for you.

These reports are already completed, so if you’re in a bind, and need one right away, this option allows you to get one fast. All you need to do is to find one you like and buy it. Once you change it around a little bit, you have a completed report ready to publish on your website.

The only real downside to these reports is that the report sold to you can be sold several more times to other people. The uniqueness of the report isn’t as strong as having them personalized by a ghostwriter, but with some strategic changing, the report can become more distinctive to your site.

Which one you choose will boil down to what your website needs are and what your budget allows for. Purchasing private label rights reports can give you pretty much the same edge as hiring a ghostwriter, to create a report for you, would do; only in an inexpensive way.

If you’re looking for a cheaper alternative to hiring a ghostwriter, but you want exceptional quality, then grab your 7-day $1 trial to the Special Report Club: http://www.specialreportclub.com. You’ll get access to a 2000+ word plr report on a business topic, mini sales letter, ecover graphic, Mp3 audio recording, 5 pre-written forum/email signatures, 5 pre-written pay-per-click ads, list of affiliate programs, list of keywords, business building report & audio, the step-by-step guide to getting started with plr, and the how-to business guide.

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Just wanted to share what one new member of the Special Report Club sent to me:

“Ok, how wrong could I go for a buck? (7-day $1 trial: http://www.specialreportclub.com)  

Purchased, downloaded..

Very nice package! Came with a LOT of stuff- the main report, ebook cover, sales letter, mp3, plus some bonus material.

The main report is a good read, especially if you aren’t already involved in the subject. Written as an introduction to the subject, and accomplishes it’s objective nicely. The graphics are very professional. There’s a list of suggested affiliate programs included, sample PPC ads, sample forum signatures. Documents are provided in PDF, Word, and text.

Overall, a very ‘full’ package, a nice change from the usual “report plus graphic” offers.

When you purchase the trial, you have to option to cancel in 7 days, or stay on at $19/mo. thereafter.

My recommendation: Certainly worth waaaay more than a buck. $19? If subsequent months maintain the quality & completeness of the trial month, it’s a great bargain!

If you have a “business” or “marketing” list or website, this is an easy way to offer them a really nice package, with virtually no effort on your part - and you won’t have to worry about pushing cr@p to your list.

Very pleased, and looking forward to next month’s package!”

Thanks,

Mark

==> Grab your own 7-day $1 trial to the special report club: http://www.specialreportclub.com

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Yesterday Alice Seba tagged me from her Internet Marketing Sweetie Blog to post 7 weird and random things about me.

Here how it works:

1. Link to your tagger and post these rules on your blog.
2. Share 7 facts about yourself on your blog; some random, some weird.
3. Tag 7 people at the end of your post by leaving their names as well as links to their blogs.
4. Let them know they are tagged by leaving a comment on each of their blogs (Alice suggested leaving this one out, and I have to agree with her on this).

Here are the 7 weird and random things about me:

1. I love to read while I eat. I don’t get to do this often, but I do it whenever I can.

2. I can’t sit down and relax in the evenings if there is clutter lying around, or the kitchen’s a mess. I have to pick everything up and put it away. Everything has to be in its place before I can relax.

3. I prefer to watch movies by myself, lol! If I rent a movie I do it when hubby is going to be working nights. So after hubby is gone to work and the kids are in in bed, I curl up on the couch with munchies and watch. I do watch movies with hubby too, but I secretly like it better when I’m alone.

4. I get an urge to write when it’s raining, or storming.

5. I’ve been dreaming of being a successful fictional author every since I was in grade school. I filled binders and notebooks with stories, and then switched to pounding them out on the typewriter. I entered an online contest in high school where you had to write about your dream prom night. I won and they sent me a cheque for the cost of prom tickets, but I never ended up going. My boyfriend and I went out on a date by ourselves instead.

6. I’m a big Sylvia Browne fan. I believe in her and what I’ve learned in her books. Most people think she’s a big fake, but I think it’s hard to fake something for over 50 years and still not have anyone disprove you.

7. I have 4 sisters and I’m the oldest. The youngest is 8, lol! Mom remarried and had 2 more kids.

There are my 7 weird and random things and now I’m calling on:

Tricia Gardner
Carrie Lauth
Nicole Dean

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Grabbing the attention of an online surfer is challenging enough, so you want to turn as many viewers as possible into actual buyers. And you want to entice buyers to become repeat buyers.

Once you’ve told the product story, how do you get them to push that “buy button” again? Here are some traffic conversion hot buttons to add to your site today:

1.Expose your competition’s warts.  You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit.  Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally?  Let buyers know what sets you apart from your competitors.

2.Go ahead - name drop!  Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers.

3.Prove it! Find research that advances your product in the marketplace. Even a basic study that shows “7 out of 10 people who regularly exercise are less likely to get prickly heat,” might be linked loosely to your product.  Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll.

4.Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results.  The pitch that captures the most buyers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer - even if it isn’t your favorite.

5.Befriend to win. Make sure that your sales copy creates a connection with your buyer.  You can make money with straight sales copy but you’ll make more money when you build a relationship with buyers.

Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.

Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your “special offer” email gets read when others are sent to the trash folder

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I have put together a brand new PLR report & graphics package, that includes FULL RIGHTS.

The 26 page report is called “Cash Building Strategies: How To Earn A Solid Income Online.”

The graphics included a spiral bound ecover in 3 sizes and a website header in 2 different sizes.

There are only 48 32 copies of this package left, so hurry and download this package instantly now by
clicking the link below:
http://www.specialreportclub.com/amember/signup.php?price_group=26

REPORT TABLE OF CONTENTS:
Introduction
Busting Out The Myths
Getting Started
Types Of Legitimate Online Businesses
- Service Based Businesses
- Affiliate Marketing
- Selling On eBay
- Making Money From Membership Sites
- Making Money From Selling Products
- Make Money The PLR Way
- Make Money From Selling Informational Type Products
- Make Money Blogging
- Make Money Coaching Others
- Make Money In The Genealogy Business
- Make Money With Desktop Publishing
- Creating A Business From Unusual Ideas
Marketing Your Online Business
- Website
- Email Marketing
- Articles & Other Written Content
- Socializing For Marketing
- Miscellaneous Marketing Techniques
- Marketing On The Fun Side
- Ending Thoughts

SAMPLE FROM THE REPORT:

We live in an uncertain world, but there is one thing we do know that is certain… and that is that times are tough. Inflation is rising on pretty much all fronts. You’re busting your tail to make ends meet, but just when you think you’re making some head way; life throws a curve ball at you that strikes you out at home plate.

Bills are piling up, the cost of necessities is rising and gas prices continue to fluctuate. You have met a time in your life that working for a living seems to be shoving you further in a hole you can’t dig out of.

Take a Deep Breath… Relax … and review the following report as this will help you realize there is an answer to this maddening situation you have found yourself in. You can earn a living that doesn’t bury you like an avalanche. You can rise up and see the soul-warming sunshine that others have seen.

Take comfort in knowing that inner peace is at your grasp; and we’ll show you how to find it by obtaining your income online.

Busting Out the Myths

Since we’re talking about earning a living online; it’s important that the issues of internet fraud be addressed. You want to be aware, but there’s no reason to let doubt get in your way when deciding the online business path you should take.

Scams, spam and fraud seem to synonymous with the word internet these days. So many cynics put this way of earning a living down, just because the internet is involved. They will yell scam or fraud on the rooftops upon hearing any kind of online money-making opportunity.

While there are scams out there in the online business cyberspace, there are just as many legitimate opportunities to explore. Researching will bring you a lot of information and tips to spotting these scams, so you can move forward- to earning a living from the comfort of your own home.

PACKAGE RIGHTS:
YES Sell Private Label Rights
YES Claim Full Authorship
YES Sell Master Resale Rights
YES Added to Paid Membership Sites
YES Added to Free Membership Sites
YES Can be Broken Down Into Articles
YES Can be Packaged with Other Products
YES Sell at Auction Sites
YES Can be Sold in Dime Sale Events
YES Offered as Free Bonus
YES Given Away for Free

Hurry, grab your copy for only $17 before it’s gone!
= => http://www.specialreportclub.com/amember/signup.php?price_group=26

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Do you know the economic value of each customer who buys from your site? If your answer is, $47 or $95 or the price of your product, then that’s the wrong answer! You just identified the value of the first purchase.

A more important number to know is the “lifetime value” of a customer.  Did you know that you’ll spend five to seven times more money and more effort to gain to a new customer than you would to get another order from a current customer?

That’s a general rule. For some products, prospects may need even more contact and visits to your site before they click the order button. Nurturing your customers is an important way to increase your overall sales.

You’ve already built rapport with the customer so when you send a new product pitch, the customer wants to know what you have to offer. Finding quality products from trustworthy sellers can be a challenge, so buyers who received a good product in a timely manner backed by a solid guarantee are satisfied and they’re more likely to buy again.

To keep your customers buying, don’t flood them with just any offer. Make sure that you send product offers that match the customer’s prior purchase type and overall price range. Some customers like to download information products while others want to receive CDs or DVDs.

You need to know those preferences so that you offer what a customer is most likely to buy. The worst thing you can do is flood their email inbox with every type of offer. Before long, customers are deleting them without reading your messages.

You want a customer to see your email and say, “I want to see what’s new today!” That’s the kind of response that means a long term buying relationship. What sets you apart from other Internet marketers is in the way that you nurture connections with your customer.

Send out the occasional free item as a “customer appreciation” gift. You’ll really stand out if you send a free gift that’s not part of an order. This is another way to remind a customer to drop back into your site and see what’s new.

Let your customers market for you by offering a discount or bonus item when they recommend a friend who purchases your product. A loyal, repeat customer is gold – treat them as the valuable asset that they are to your online business.

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Twitter is a different take on communicating that blends instant messaging with social networking.  With a mere 140 characters per post, you answer the burning question, “What are  you doing now?”

To answer this, you have to make the most of every word. You have to capture attention quickly in each “tweet” (the Twitter name for a post). Sign up for Twitter and send out notices to your friends and subscribers.

The more people who follow your “tweets,” the more your following grows as their friends see your profile thumbnail on other people’s profile pages and click through to follow you as well.  Every time you post a new tweet, each of your followers receives it instantly on their computers or cell phones if they’ve set it up like that.

Sending regular tweets can help build loyalty among your followers. Don’t just send anything, make it count. If you write reviews on electronic games or develop accessories for Avatars, then you want to let your followers know when you have something new for them.

You can develop an almost fanatical group who are so intent on knowing what you have to offer that they hang on your every tweet. For info marketers, this intensity can develop into a loyal group of buyers who respond to your new offerings.

Friends who want to set up a meeting can use tweets to inform everyone of the time and place. You can also send a tweet to direct attention to your latest blog update or lens creation. Remember to save room to add the URL for your site.

This is important for creating interest in your site and developing your brand. Even with a short post, you can set up your identity in a way that draws more followers to your niche. Twitter is a delight to some and baffling to others.

You have to get into it to really get what’s happening. Look at other Twitterers and see how many ways they’re using tweets to set their brand, establish a persona, show expertise or drive traffic to their sites.

The instant gratification of Twitter is part of its addictive potential. When you choose to Twitter within your field, profession, hobby, sport or business, then you’ll see how to dispense an enormous amount of new information rapidly, one Tweet at a time.

Hey, and don’t forget to follow me on Twitter: https://twitter.com/writingmom

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Be honest - how many online marketing courses leave you breathless with excitement that soon turns to exhaustion and confusion? That’s a common frustration for people who are trying to get up to speed in online marketing.

There seems to be so many things to do that the time drain is huge and the profits don’t match time expended. Stop and make a priority list. What do you want most from online marketing?
Supplemental income?

Potential for fulltime income in one year or less? Freedom to work from home or anywhere you find an Internet connection? Identify your top three goals - and only three. Next, create an immediate to-do list.

What’s necessary to get in business online? Get your domain name, build a website, engage an autoresponder, search for products, etc. Make sure you have at least a DSL or high speed Internet access that’s reliable.

Get a computer that’s the best quality you can afford. Follow the ideas you learned in the online marketing courses, but start at a basic level. Some courses want you to jump in at the deep end and presume you have the basics already.

With the basics in place, create a weekly to-do list. Print these as check off sheets and keep it on a clipboard at your computer desk. Here’s where you put order into the chaos of leaping around cyberspace to tag, post, comment, blog, write, research and all of those other tasks used by experienced online marketers.

Unless you have a list and a time schedule, you can spend hours posting to blogs only to get distracted with other information.  Decide how often you need to do each task weekly. If you’re marketing on a part time basis, then you could do tagging on Monday, forum postings or social networking on Tuesday and Saturday, blogging on Wednesday and Friday and conducting keyword research on Thursday.

Take Sunday (or at least one other day) as an online free day to get out, take a brain break and enjoy yourself.  You may need to set time limits on your to-do list items. Use a screen reminder or an old fashioned kitchen timer.

Sitting for hours fixated on the computer screen is bad for your eyes and posture, but also puts you at risk for mindless munching on junk food. Here’s another time saving tip - turn off the instant message or email notification while you’re focused on a to-do task.

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