You’ve written a killer headline that stops people dead in their tracks and forces them to read your sales page as if they had a gun to their head.
You’ve got them completely mesmerized by your hypnotic and persuasive sales copy.
You’ve broken down each of their objections one by one.
You’ve used nearly every copywriting trick and [...]
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Most business owners who write their own sales materials have had little or no training in copywriting. Their sales never reach full potential because of common copywriting mistakes that sabotage their efforts.
Are you guilty of the common copywriting mistakes below?
1. Focusing on yourself instead of the customer. Lots of businesses like to brag about their [...]
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January 28th, 2008 – The writing industry is one of the most competitive, and toughest to break into, yet Melissa Ingold has found success writing from home part-time so that she can be [...]
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Features vs Benefits
A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them [...]
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A swipe file is a collection of ads, headlines, sales letters, and other marketing materials. Every successful copywriter has a swipe file that they use for inspiration when they’re hit with a case of writer’s block. If you’re an aspiring copywriter yourself, you should start building your own swipe file too.
You can then use it [...]
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Are you the type of person who notices typos or grammatical errors every time you pick up a book or magazine? Do you cringe when you see mistakes all over a web page? If so, you may want to consider starting a business in proofreading or editing.
In order to attract search engines and visitors, smart [...]
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Freelance writing is known for being a tough industry to break into. However, with some hard work and determination, you can find success in this field.
The online market is booming for freelancers. Website owners need content! They know that the more fresh, quality content they have, the more visitors they will receive. Online markets will [...]
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