Your mailing list is a great way to promote your products and stay in touch with your customers. You may not realize it, but it also serves another purpose. You can use your mailing list as a test market for new products and services you may be thinking about offering.
A test market is a limited [...]
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Autoresponders are the email messages that are sent to customers or people that have expressed an interest in your website products or services. They can be used to send transactional emails – thank you for your purchase, attached is your download etc.
They can also be used to deliver classes, lessons, or tidbits of information broken [...]
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If you spend hours slaving over the writing process of a promotional email, only to get little or no response or a bunch of “unsubscribes” for your efforts, you’re not alone.
When it comes to marketing, writing sales copy can be a tedious and difficult task, especially if you dislike writing or you simply don’t know [...]
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Today’s market has a few basic demands from their email messages:
They must not look like spam
They must be easy to read, their point must be clear and concise
They must not be too frequent
They must have a point
They must provide a benefit
Taking the first demand, SPAM is fairly easy to avoid. Don’t send an email to [...]
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Some marketers swear by solo ads as a way to get new business. Others claim that they’re ineffective. Still others have never even heard of them.
If you fit into that last group, here are the basics. Solo ads are advertisement emails sent out to subscribers of newsletters or members of groups. They advertise one company [...]
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An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the [...]
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If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.
The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four [...]
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